Is the proof in your pudding? Food for thought on applying metrics to your IC strategies.

Do you have a sweet tooth for evidence-based internal communication?

Gone are the days where employee reach is the only valid method of measuring ‘successful’ internal communications. The pandemic has reminded us of the value of ‘following the data’, elevating the importance of translating data into tangible actions.

A return on investment is one of the most used performance measures to evaluate the efficiency of a programme or endeavour – so why does it not sit front and centre in the world of IC?

Michelle Raddings and Greg Stortz investigate why we can often feel overwhelmed by data, and how to make it work for you towards influencing senior leadership and creating a meaningful strategy.